 Reader Profile
Our readers and their cars
Banzai readers intend to buy the following car in the next 12 months
68% of Banzai readers replace their tyres once a year
Banzai readers have modified the following on their cars
Advertising in Banzai helps our readers make a decision when buying
Other Readership
Reader Profile
- Male
- Aged 18 – 44
- Single
- Skilled manual worker/middle management
- Earn £20 - £30k
- Drive a hot hatch/sports/GT as their main car
Our readers and their cars
- 94% of Banzai readers’ main car is privately owned
- 87% of Banzai readers drive up to 20,000 miles per year
- 39% of Banzai readers own two cars
- 24.5% of Banzai readers drive a Nissan, 22.9% drive a Honda, 21.2% drive a Toyota, 18.8% drive a Subaru and 12.6% drive a Mitsubishi
Banzai readers intend to buy the following car in the next 12 months
68% of Banzai readers replace their tyres once a year
Banzai readers have modified the following on their cars:
Advertising in Banzai helps our readers make a decision when buying:
- 94% of Banzai readers spent up to £20,000 on their new/main car
- 93% of Banzai readers spent up to £20,000 on their second car
- 24% of Banzai readers intend to change their car in the next 6 – 12 months
- 85% of Banzai readers will buy a used car, 14% will buy a new car
- 79% of Banzai readers hand wash their car
- Banzai readers clean their car with Meguiars, Zymol and Autoglym
- 41% of Banzai readers visit a car accessory store fortnightly, 34% monthly
- 45% of Banzai readers receive 3-5 insurance quotes before buying a policy
Other Readership
Banzai readers read the following magazines on a regular basis;
- Evo
- Fast Car
- Japanese Performance
- Max Power
- Redline
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